Our name "Everyday's A New Story" serves a dual role. This phrase often used by Bobby expresses the way he lived life. "Everyday's A New Story" means living with passion, seizing opportunities, chasing your dreams and investing in the people you love. Bobby's love for life was contagious. The second interpretation of "Everyday's A New Story" represents how often we think about Bobby. Everyday. He continues to live on in our memories, a constant stream of the good, the bad, the funny, the sad and everything in between. This is the legacy we hope to spread in creating our products.